Formula 1 Gulf Air Bahrain Grand Prix 2019
The Bahrain Grand Prix is particularly known for the friendliness and holistic F1 atmosphere on the island that tourists and residents feel few months prior to the race and within the circuit during the much anticipated 3-day Formula 1 weekend. The atmosphere of the F1 village at the circuit is unmatched to any other circuit around the world, and the uniqueness of the experience is what differentiates BIC to all other formula 1 circuits around the world. Attendees get to enjoy the formula 1 experience not only from their grandstand seats but also in the vending area that has everything from entertainment activities for children, to car shows, concerts, simulators as well as merchandise outlets.
With the new F1 brand guidelines, it was clear that a change of direction has arrived, and BIC needs to react accordingly. In 2018, Formula 1 changed its brand guidelines and we can see a sea change in the tone of voice and the brand attitude. The 2019 Bahrain GP campaign needs to reflect the same passion and attitude as we are the first night race of the season. Therefore, the objective of the campaign was to reach out to the audience and motivate them to pre-book stands and events
